Welcome to Where in Namibia Advertising
Email advertising is a type of marketing performed via email whereby the recipients receive promotional messages from a brand. An example of email advertising is an email newsletter sent to customers of a particular brand. Newsletters usually inform subscribers about new products, services, upcoming events, or promotions.
Why is email advertising essential?
- It is cost-effective and fast
- It allows to reach targeted audiences
- It shows higher ROI
- It is easy to measure and compare
- It is instant and shareable
Even with the tremendous growth of SEO, social media, and mobile marketing, email advertising remains one of the most profitable marketing strategies. According to Statista, 3.7 billion global email users sent and received 269 billion emails every day. The figure is expected to grow to 4.3 billion by 2022, which means that about half of the world's population will be using email by then. Therefore, advertising through email will present better business opportunities, as email use continues to increase.
Email is the currency of the web, and anybody who’s online has an active email address. And while Facebook and Twitter might seem pretty ubiquitous, the ongoing struggle over data breaches and privacy means plenty of people are exiting some social media channels.
So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.
First, 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed in an attempt to drive brands towards their paid advertising options. This means your message is 45 times more likely to be seen using email than Facebook.
Given email’s unmatched ability to drive conversions, it makes sense that email is also the most effective marketing channel to drive ROI for your company. In fact, email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing, the average return on investment is $38.