Why Digital Marketing
Digital marketing has become a cornerstone of modern business strategy because of its ability to connect brands with their audience in a highly targeted and cost-effective manner. Unlike traditional methods, digital marketing leverages platforms like social media, search engines, and email to reach specific demographics based on their interests, behaviors, and locations. This precision ensures that businesses can deliver tailored messages to the right people, increasing the likelihood of engagement and conversions. Additionally, digital marketing offers flexibility, allowing companies to scale campaigns up or down depending on their budget and goals.
Another significant advantage of digital marketing is its real-time measurability. Analytics tools provide immediate insights into campaign performance, from click-through rates to return on investment (ROI). This allows businesses to adjust strategies on the fly, optimizing their efforts for maximum impact. Moreover, digital marketing fosters direct interaction with customers through comments, reviews, and messaging, creating meaningful connections that build trust and brand loyalty. In today’s digital-first world, these interactive and adaptive qualities make digital marketing indispensable for staying competitive and relevant.
Why Email Marketing
Worth the read if you want to promote your brand / business / almost anything.
We can help - we have done it for many others.
There are many benefits to email marketing - for now we will mention these:
- Is the preferred communication channel.
- Proven to be 40+ times more effective than Social Media & even more than printed & other traditional media.
- Has a larger, targeted reach.
- It is timely, personal & convenient.
- Everyone uses email (many people dislike all Social Media).
- Increases brand recognition.
- Easy to reach mobile customers.
- Mitigates environmental impact.
- Will be around forever according to experts & research.
- Is an open platform.
- Over the past few years, many brands have invested millions of dollars into buying large social followings in order to be able to communicate and engage with an audience.
However, while businesses are investing in various social media platforms, Facebook has frequently updated its algorithm to reduce the amount of followers who will see a brand’s post, unless those posts are paid advertisements.
This practice has become so prevalent that 98% of brand followers will never see the posts in their News Feeds.
Twitter seems to be moving in a similar direction with the announcement it will introduce an algorithm-controlled feed as well.
The issue with channels like Facebook and Twitter is they are owned and controlled by third parties, which means marketers are at the mercy of changes the platforms make to their platform.
Meanwhile, email is not owned or controlled by any one particular entity. It is an open communication platform and there are multitudes of services that provide access to send and receive email.