Where in Namibia Advertising
E-mail advertising is a type of marketing performed via email whereby the recipients receive promotional messages from a brand. An example of e-mail advertising is an email newsletter sent to customers of a particular brand. Newsletters usually inform subscribers about new products, services, upcoming events or promotions.
Why is e-mail advertising essential?
- It is cost-effective and fast
- It allows to reach targeted audiences
- It shows higher ROI (Return on Investment)
- It is easy to measure and compare
- It is instant and shareable
Even with the tremendous growth of SEO (Search Engine Optimization), social media and mobile marketing; e-mail advertising remains one of the most profitable marketing strategies. According to Statista, 4.14 billion global email users send and receive 319.6 billion emails every day. The figure is expected to grow to 4.6 billion by 2025, which means that more than half of the world's population will be using e-mail by then. Therefore, advertising through e-mail will present better business opportunities as email use continues to increase.
E-mail is the currency of the web and anybody who is online has an active e-mail address. While Facebook and Twitter might seem pretty ubiquitous, the ongoing struggle about data breaches and privacy means plenty of people are exiting certain social media channels.
So when it comes to connecting with your prospects and customers, e-mail is the channel with the widest reach.
90% Of e-mail gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed in an attempt to drive brands towards their paid advertising options. This means your message is 45 times more likely to be seen using e-mail rather than Facebook.
Given e-mail’s unmatched ability to drive conversions, it makes sense that e-mail is the most effective marketing channel to drive ROI (Return on Investment) for your company. In fact, e-mail marketing yields an average of 3,800% return on investment for businesses and for every $1 spent on e-mail marketing, the average return on investment is $38.
